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AN INVITATION TO CONTRIBUTE

Help shape an honest conversation about cashflow

Help shape an honest conversation about cashflow

Cash is the King brings together CEOs and CFOs to share what they’ve actually learned about managing cashflow: the pressures, the mistakes, and the strategies that work. Your experience could be exactly what other leaders need to hear.

Cash is the King brings together CEOs and CFOs to share what they’ve actually learned about managing cashflow: the pressures, the mistakes, and the strategies that work. Your experience could be exactly what other leaders need to hear.

Register your interest

How it works

How it works

WHO THIS IS FOR

Built for business leaders who’ve lived it

Built for business leaders who’ve lived it

Cash is the King is for business owners, CEOs, CFOs and industry experts who have direct, hands-on experience of cashflow pressure, whether that’s navigating a funding crunch, managing working capital through rapid growth, or rebuilding confidence after a near-miss.

We want the real version of what happened, what you learned, and what you’d tell another leader facing the same challenge.

Cash is the King is for business owners, CEOs, CFOs and industry experts who have direct, hands-on experience of cashflow pressure, whether that’s navigating a funding crunch, managing working capital through rapid growth, or rebuilding confidence after a near-miss.

We want the real version of what happened, what you learned, and what you’d tell another leader facing the same challenge.

OUR COMMITMENT TO YOU

This is not a sales pitch. This is a peer-to-peer editorial project.

No confidential disclosures required. You choose exactly what you share.

Named, anonymous or private. You control your attribution from the start.

Full content approval before anything is published or broadcast.

Why contribute?

Why contribute?

Shape the conversation

Your insight directly influences the editorial questions we put to other leaders. Real experience drives better questions.

Peer-level access

Connect with CFOs and CEOs from businesses of similar scale facing similar pressures. Candid, cross-sector exchange.

Optional editorial credit

Named contributors credited as experts across articles webinars, and roundtable summaries reaching thousands of business leaders.

HOW YOU CAN TAKE PART

HOW YOU CAN TAKE PART

Choose your level of involvement

Choose your level of involvement

Every format is designed to respect the reality of your schedule.

Every format is designed to respect the reality of your schedule.

60 min

Webinar Panellist

Join a live, structured webinar with 2–3 other leaders. You speak from experience on an agreed cashflow topic with all questions shared in advance.

Preparation: 30 min briefing call

Recording: Optional, with your approval

MOST POPULAR

LinkedIn spotlight

Answer three questions about cashflow management. We’ll feature your responses on Charles’s LinkedIn profile, with the chance to expand your own presence.

Preparation: Topic brief sent one week before

15 min

Solo Interview

A focused one-to-one conversation about a specific cashflow challenge you’ve navigated. Edited into an editorial summary or short video, with full redistribution rights.

Preparation: Topic brief sent one week before

Recording: Always with your written approval

REGISTER YOUR INTEREST

Tell us a little about yourself

Tell us a little about yourself

Use this form to provide a bit of background. Once we receive your enquiry, a member of our editorial team will be in touch to discuss next steps.

Use this form to provide a bit of background. Once we receive your enquiry, a member of our editorial team will be in touch to discuss next steps.

What happens next

1 · We review your topic and background

2 · We match you to the right format and session

3 · We send a brief — you decide if it feels right

COMMON QUESTIONS

What you’re probably wondering

What you’re probably wondering

Are sessions recorded, and who controls the recordings?
How is my attribution handled — named, anonymous or private?
Do I need to approve content before it's published?
Will I be expected to disclose confidential financial information?
How much time will this actually take?